Kitted is an iOS app that builds complete, priced menswear outfits for a specific trip or occasion, using retailers' official affiliate product feeds. Every shop link goes to your own product page. This page sets out how it works and how we promote your products.
A shopper tells Kitted where he's going and what he wants to spend. Instead of browsing single items, he gets whole outfits he can buy, priced against his budget.
Alongside the app we publish free, plain-English style guides for occasions and dress codes, from wedding guest to black tie.
01
The plan
The occasion, the place, the dates and a total budget.
02
Parts of the trip
Kitted splits the trip into the moments that need different clothes, for example daytime, evening and hospitality.
03
Priced outfits
Complete outfits for each part, built from retailer product feeds and totalled against the budget. Any piece can be swapped.
04
Pack and share
A packing list of every piece across the chosen looks, and a way to share a look with someone before buying.
How your products appear
Your feed. Your prices. Your product pages.
Kitted only shows a retailer's products once we're approved for their programme, and only from the official affiliate product feed.
Official feed only
Products come from your affiliate product feed, with their real product IDs, prices and links. We don't scrape your site.
Prices from the feed
AI helps choose and combine pieces. Every price and outfit total is recomputed from the feed, never taken from the AI.
Your own product page
Each shop link opens your product page in the phone's browser, so standard network tracking applies and the sale happens on your site.
"Ad" before every link
Every shop link is labelled "Ad", and we explain that we may earn commission. Shoppers know what they're tapping.
Honest about postage
When an outfit mixes shops, Kitted notes that pieces arrive separately and each retailer's delivery charges may apply.
Images as supplied
Product images are shown as they come in your feed. We don't edit them without your written permission.
What we don't do
Clean traffic. No tricks.
Kitted earns its clicks inside the app. Shoppers reach you because an outfit they chose includes your product.
No paid searchWe don't run paid search campaigns.
No brand biddingWe never bid on your brand name, trademarks or variations of them.
No voucher codesWe don't publish or promote discount codes.
No cashbackWe don't offer cashback or rewards for buying.
No edited product imagesWe don't alter your product images without your written permission.
Who it's for
Men with somewhere to be.
UK men aged 18 and over. Many aren't confident about clothes and want to be told what works for a specific occasion, rather than browse.
They come with a real reason to buy: a wedding, a race weekend, a work event, a trip away. They can optionally give an age band, and choose between "keep it classic" and "push me a little", so the suggestions match how far they want to go.
Inside the app
What the shopper sees.
Looks for each part of the tripComplete outfits for each moment, priced against the budget.One outfit, piece by pieceSwap any piece, ask for a cheaper version, or share the look.Packing listEvery piece across the chosen looks, listed once with the total.
Beta screens using a test catalogue: the items, prices and retailers shown are made up, and the place details are an example. No retailer shown is a Kitted partner.
Coming later · AI previews
Only with your written permission.
We plan an optional preview showing a shopper how an outfit might look on him, made from his own photo.
Opt-in for shoppersOff unless he chooses it and adds his own photo.
Opt-in for retailersYour products are only used in previews if you give us written permission.
Always labelledEvery preview is marked "AI-generated preview".
Get in touch
Questions about our application?
If you're reviewing an application from si187 Apps or Kitted, or want to know more before approving, email Simon Bell at [email protected]. Happy to walk you through the app.
Awin publisher ID 3144000 · Rakuten Advertising SID 4771743 · SI187 Enterprises Ltd, company number 15126475. Shopper-facing information: Kitted and the Kitted privacy notice.
