Home About Roadmap Manifesto Labs Early access
Updated May 2026

The
build
plan.

Everything we're working on, what's coming, and the process we use to decide what gets built next. No vague promises. No mystery.

→ For the FPL Coach AI product roadmap specifically (shipped features, upcoming releases), see the dedicated product roadmap.

Live / shipped
In progress now
Planned
Future / researching
Feb – Apr 2026
Foundation
✓ Complete

Everything needed to build properly: company structure, brand identity, design system, and the first working version of FPL Coach AI.

si187 Enterprises Ltd incorporated
Studio brand identity locked — palette, mark, typography system
FPL Coach AI v0.5-beta shipped to internal testers (28 Apr 2026)
si187apps.com domain secured via Cloudflare
META social handles registered (@si187apps)
May – Jul 2026
Pre-launch
◉ In progress

Getting everything in place for August launch. Website live, social presence building, waitlist filling, App Store pipeline set up, and FPL Coach AI polished based on beta feedback.

si187apps.com live on GitHub Pages
Email infrastructure — [email protected] (send + receive)
TikTok handle @si187apps secured
Social content programme — X, Instagram, TikTok daily cadence
Waitlist building — target 1,000+ before launch
Apple Developer account under si187 Enterprises Ltd (June)
App Store Connect setup + TestFlight pipeline (June)
FPL Coach AI v0.8 — beta feedback incorporated (June)
FPL Coach AI app icon finalised (June)
Creator seeding — early access to 10 FPL creators (July)
Press outreach — The Athletic, FPLFocal, Fantasy Football Scout (July)
August 2026
Launch — FPL Coach AI
Planned

GW1 of the 2026/27 Premier League season. FPL Coach AI goes live on the App Store. The waitlist converts. Paid media activates. We learn everything there is to learn from real users in a live season.

App Store submission and approval
Launch day content campaign — social, email, creator network
Paid ads activation — Meta + X, targeting UK FPL community
Early access pricing for waitlist subscribers
Free season pass for beta testers who provided feedback
Live GW support — rapid response to bugs and edge cases
Sep 2026 – May 2027
Season 1 — Listening and shipping
Planned

The full 2026/27 season with real users. This is where FPL Coach AI gets genuinely good. Every gameweek is feedback. We ship improvements throughout the season, not just at the end of it.

Bi-weekly feature updates based on user feedback
Head-to-head comparison tools (my team vs league rivals)
Mini-league analytics and rank trajectory
Chip strategy assistant (Wildcard, Triple Captain, Free Hit, Bench Boost)
Price change alerts and sell-before-drop analysis
Season debrief — what worked, what didn't, what we're building next
2027 and beyond
What comes next
Researching

We don't announce apps before they're real. But we're constantly listening — through Labs, through our community, through conversations at [email protected]. The next si187 app will be chosen based on what real people tell us they genuinely need.

Labs programme active — structured idea validation with community
Second app concept research begins (Q1 2027)
Second app announced when validated and scoped — not before
Two additional domains being transferred for future app use
Our process

How we decide what
gets built next.

We don't pick the next app based on market size reports or investor interest. We build from a specific question: is there a group of people who need this badly enough that they'd tell us unprompted?

01
Listen first, always
Ideas don't come from brainstorms. They come from hearing the same frustration from enough different people. We track patterns in what our community tells us — through Labs, through support, through social.
02
Validate before building
Before writing a line of code, we talk to potential users. Not "would you use this?" — that question is useless. Instead: "tell us about the last time you struggled with this." Real stories, not hypothetical preferences.
03
The si187 filter
The idea has to pass our internal filter: is the existing solution genuinely bad, or just imperfect? Can we build something meaningfully better — not marginally better? Is there a clear "coach not oracle" version of this product?
Ideas under research

What's in
the incubator.

These are directions we're actively exploring — not commitments. They get built only if validation tells us they should. Tell us which resonates with you.

Researching
Sports betting decision support
Not a tipster. A tool that helps you understand implied probabilities, value, and when the market is wrong — so you can bet more intelligently if you choose to. The coach-not-oracle principle applied to betting markets.
→ Tell us if this resonates: [email protected]
Researching
Personal finance clarity
Not a budgeting app. A tool that cuts through financial noise — helps you understand what your money is doing and what trade-offs you're actually making, without telling you how to live your life.
→ Tell us if this resonates: [email protected]
Researching
Draft sports (NFL / NBA)
Applying the FPL Coach AI philosophy to US daily fantasy and season-long draft sports. A huge market with the same fundamental problem: too much raw data, not enough coaching.
→ Tell us if this resonates: [email protected]
Community suggested
Got an idea? Tell us.
The next si187 app might come from something you're frustrated by that you haven't seen a good solution for. We read everything. If you've spotted a gap that deserves a thoughtful product, email us.
→ [email protected]

This roadmap is a living document. It changes based on what we learn from the people using our products. If something here doesn't make sense, or you think we're missing something obvious — tell us.

[email protected]