si187 Apps started from a straightforward frustration: the apps that dominate the charts are optimised for engagement metrics, subscription conversion, and investor decks — not for the people who use them every day. They're bloated, they're noisy, and they're designed to keep you opening the app rather than actually helping you.
The first problem we chose to solve was Fantasy Premier League. Eleven million people managing FPL squads every gameweek, and the tools available to them fell into two useless camps: raw data dumps that required a statistics degree to interpret, or black-box "AI" that just told you what to do and offered no reasoning. Neither approach respected the intelligence of the manager.
So we built FPL Coach AI. Not an oracle. Not a stats wall. A coaching companion — something that surfaces the right information at the right moment and trusts you to make the call. That philosophy, coach not oracle, is the founding idea that runs through everything si187 builds.
We don't disappear after launch. The apps we build get better because the people using them tell us where the gaps are, what's working, and what isn't. Here's what that looks like in practice.
Join the Labs programme — early access to market testing, honest surveys, and the opportunity to tell us what problem you most want solved.